Lifestyle Celebrates 30 Years of Making Customers Feel at Home

In 1989, Bill and Keith Carroll started selling windows out of a basement home office. Now, 30 years later, the Carroll brothers have become Ontario’s trusted home improvement duo.

“When Keith and I started out, we were called Carroll Home Improvements,” says Bill Carroll, co-owner of Lifestyle Home Products. “We were two guys with entrepreneurial spirit. We had knowledge in the home renovation area, and did all the installations ourselves.”

Operating as a family business, Bill and Keith divided up and tackled the other tasks, including bookkeeping, telemarketing, customer orders and delivery.

While visiting homeowners, they discovered a need for custom-built sunrooms within budget, with full glass wall systems suited the Canadian climate. In 1995, they purchased the Sunroom Division from North Star Manufacturing (London) Ltd. They formed Lifestyle Sunrooms Inc., focusing on the demand for quality and service at an effective price point. Over the next 20 years, Bill and Keith continued to expand their operations, outgrowing the space of three smaller factories in the Durham region.

In 2013, continued growth with the addition of exterior door, awning and metal roofing products, made it necessary to rename the company Lifestyle Home Products and relocate to a larger space. Today Lifestyle operates out of the former NHB factory in Peterborough, a 150,000-sq.-ft. facility on Crawford Drive. Four months ago, Lifestyle introduced a new Jacuzzi® product. This new line gives homeowners the ability to have an old tub/shower removed and replaced with a new bathtub, walk-in shower or walk-in tub in as little as one day. The product is expected to do well in 2019 as Lifestyle marks its 30th anniversary.

“The past 30 years has really been about people,” says Keith Carroll. “We work hard. But we’ve been able to grow because our customers trust us to deliver – and our staff believe in what we do as a company.”